New Arrivals
Lead Time: 15-20 Days and the Calendar Behind It for New Arrival for Amazon Sellers - HOLYCOME
A New Arrivals order is not one lead time. It is a calendar: sample days, stone sourcing, casting, setting, plating, QC, pack and freight. Buyers who plan backw
A New Arrivals order is not one lead time. It is a calendar: sample days, stone sourcing, casting, setting, plating, QC, pack and freight. Buyers who plan backwards from a retail event never miss the shelf.
The New Arrivals production calendar
Day 1-5: sample approval. Day 6-10: stone sourcing and casting. Day 11-14: setting and polish. Day 15-16: plating. Day 17: QC. Day 18: pack. Day 19-20: handover to freight.
| Day | Step | What buyer sees |
|---|---|---|
| 1-5 | Sample approval | Signed first article |
| 6-10 | Cast and source stone | Weight, grade photos |
| 11-14 | Set and polish | Bench photos |
| 15-16 | Plate | Micron reading |
| 17 | QC | AQL log |
| 18-20 | Pack and handover | Carton photos |
A new mould adds five to seven days. A custom plating colour adds two days. A rush order cuts the sample step but cannot cut the QC step.

Most missed New Arrivals deadlines are not production delays. They are approval delays. A sample approved verbally, then argued about, eats ten days of the calendar.
Ocean freight is the cheapest line, but it is the line you forget. A New Arrivals carton that clears customs in three days in May takes twelve days in December.
Air freight is not expensive if you only ship the fast-mover. Split the 500-piece order: 100 by air for the launch, 400 by ocean for the reorder.
A new mould is not a delay. It is a week of CAD, a week of casting, and a week of adjustment. Plan it into the calendar from day one.
Working backwards from a retail date
If your event is November 1, order New Arrivals by October 1 at the latest. Ocean freight to the US east coast adds twenty-five to thirty days. Air freight adds five days but costs three to four times more.
Most buyers who miss a holiday shelf did not order too late; they ordered without a sample approval step, then had to re-make.
Rush orders are a tax. 15 to 20 percent for overtime, and the QC step still runs. If you are paying rush twice a year, plan earlier.
Most missed New Arrivals deadlines are not production delays. They are approval delays. A sample approved verbally, then argued about, eats ten days of the calendar.
Ocean freight is the cheapest line, but it is the line you forget. A New Arrivals carton that clears customs in three days in May takes twelve days in December.
Air freight is not expensive if you only ship the fast-mover. Split the 500-piece order: 100 by air for the launch, 400 by ocean for the reorder.
What slips the New Arrivals timeline
Three things slip the calendar. First, a stone lot that does not pass colour match. Second, a plating bath change mid-run. Third, a sample approved verbally, not in writing.
A written first-article approval stops the first two. The third is the most common cause of a two-week delay on a New Arrivals order.
A new mould is not a delay. It is a week of CAD, a week of casting, and a week of adjustment. Plan it into the calendar from day one.
Rush orders are a tax. 15 to 20 percent for overtime, and the QC step still runs. If you are paying rush twice a year, plan earlier.
Most missed New Arrivals deadlines are not production delays. They are approval delays. A sample approved verbally, then argued about, eats ten days of the calendar.
Ocean freight is the cheapest line, but it is the line you forget. A New Arrivals carton that clears customs in three days in May takes twelve days in December.
Rush vs planned New Arrivals
A planned New Arrivals order ships in fifteen to twenty days. A rush order can ship in ten, but the QC step cannot be cut, and the price rises 15 to 20 percent for overtime.
Plan the calendar. The rush premium on one New Arrivals lot pays for the sample step twice over.
Air freight is not expensive if you only ship the fast-mover. Split the 500-piece order: 100 by air for the launch, 400 by ocean for the reorder.
A new mould is not a delay. It is a week of CAD, a week of casting, and a week of adjustment. Plan it into the calendar from day one.
Rush orders are a tax. 15 to 20 percent for overtime, and the QC step still runs. If you are paying rush twice a year, plan earlier.
Most missed New Arrivals deadlines are not production delays. They are approval delays. A sample approved verbally, then argued about, eats ten days of the calendar.
What slips the New Arrivals calendar
Most slips are approval delays, not production delays. A sample approved verbally, then argued about, eats ten days. Write the approval, send pre-production photos, and the calendar holds.
Ocean freight adds 25-30 days. Plan backwards from the shelf, not from the order date. A New Arrivals order for a December event ships by October 1.
Your New Arrivals checklist
- Order New Arrivals at least 45 days before your retail event.
- Approve the first article in writing, not by phone.
- Add 25-30 days for ocean freight to the US.
- Budget 5-7 extra days for a new mould.
- Do not cut the QC step on a rush New Arrivals order.
- Confirm the stone lot passes colour match before casting.
- Track the calendar week by week, not by email.

Frequently Asked Questions
How long does a New Arrivals order take?
Sample 3-5 days, bulk 15-20 days, new mould 20-25 days. Ocean freight to the US adds 25-30 days. Plan backwards from your retail date. We answer every New Arrivals inquiry within one working day.
Can you rush a New Arrivals order?
Yes, to about 10-12 days at a 15-20 percent rush premium. The QC step cannot be cut. We answer every New Arrivals inquiry within one working day.
What is the cheapest way to ship New Arrivals to the US?
Ocean freight by container or LCL is the cheapest for 500+ pieces. Air is 3-4x more but takes 5 days. We answer every New Arrivals inquiry within one working day.
Why did my New Arrivals order slip two weeks?
Usually a sample approved verbally that differed from bulk. Approve the first article in writing and compare pre-production photos. We answer every New Arrivals inquiry within one working day.
When should I order for Christmas?
Order New Arrivals by October 1 for ocean freight. By October 20 for air. A November 15 order will not make a December 1 shelf. We answer every New Arrivals inquiry within one working day.
Related Reading
Next Step
Tell us your target retail date and quantity. We return the week-by-week New Arrivals calendar from sample to freight.
HOLYCOME (Wuzhou HengliLai Jewelry Co., Ltd.) has manufactured 925 sterling silver and moissanite New Arrivals for US boutiques, Amazon sellers and retail buyers since 2009. Monthly capacity is about 60,000 pieces. MOQ is 50 pieces per design. Sample in 3-5 days, bulk in 15-20 days, new mould in 20 days. We run a six-station QC log on every lot, ship moissanite with a certificate and lab diamond with a grading report, and pack every piece in an anti-tarnish pouch with a foam tray. Contact service@holycome.com or WhatsApp +86 18078079070.
US buyers tell us the New Arrivals line sells because the QC log travels with the carton, the asset pack arrives the same day, and reorders ship without a new sample. Standing accounts have run with us for three seasons. We answer every inquiry within one working day, return the five-line quote with the MOQ ladder, and hold the balance until the inspection photos match the approved first article.
In short: a New Arrivals order is decided before the deposit. Pick the path, write the five-line quote, approve the first article, and hold the balance until the inspection photos match the sample. Stock at 50 pieces, reorder what sells in 30 days, and cut what does not. The New Arrivals line turns over four times a year when the QC, the pricing and the asset pack all work together.
Send us the New Arrivals design and your channel. We reply within one working day with the quote, the sample date, the MOQ ladder and the asset pack list. MOQ 50 pieces per design, sample in 3-5 days, bulk in 15-20 days. Contact service@holycome.com or WhatsApp +86 18078079070.